Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society. Know the Rose began as an outlet, where Rosie could express her creativity whilst re-establishing a connection with nature and celebrating its beauty.
It was during this time that Rosie discovered the reality of the preserved flower industry, uncovering the truth behind the most common drying process. These include heat treatment, bleaching, anti-mould chemicals or water soluble plastic coating. This means, the flowers no longer break down naturally over time and results in further landfill waste from an originally recyclable item. This process didn’t sit well with Rosie, who was adamant that it's not possible to invite nature inside your home and celebrate its beauty, when the process itself isn’t respectful to the environment. That’s why at Know the Rose, our pieces are only dried using traditional, chemical-free methods. Our products have been sourced responsibly, and being big advocates for the environment, we're dedicated to reducing our plastic consumption.
Since launching in 2020, Know the Rose has honoured its affinity for rustic, earthy decor, and its desire to invite nature back into the home. Along the way, there's been many early mornings and late nights dedicated to honing her craft, not to mention ferrying her iconic pop-ups to markets across Sydney, TV appearances, award winnings, many mistakes and a whole lot of passion. And Rosie wouldn't have it any other way.
Know the Rose serves to remind people of nature's inherent beauty both in their homes and their hearts through naturally dried, wildly unique floral art.